JR’s art inspires a limited-edition bottle to support Naples’ Rione Sanità
A project that brings together art, wine, and social commitment, inspired by the work created by the renowned French artist JR on the façade of the Duomo di Napoli as part of the exhibition “Chi sei, Napoli?”, held at Gallerie d’Italia from May 22 to October 5, 2025.
The limited edition
Produced in a limited run of 2,000 bottles, the DUBL Brut Edition “Le Cronache Di Napoli” label extends the experience of the exhibition over time and was created with a deeply charitable purpose. The photograph of the artwork “Le Cronache Di Napoli” which wraps around the bottle, was donated by the artist to bring this special edition to life, with all proceeds to be donated to the Fondazione di Comunità San Gennaro, which has long been active in the Rione Sanità district with educational, cultural, and social inclusion projects for local youth.
The Artist
JR (1983) is among the most internationally renowned photographers and street artists. He is known for his monumental black-and-white photographic installations, displayed in public spaces and capable of transforming entire urban contexts into open-air galleries.
His work intertwines art and social engagement, addressing themes such as identity, community, and marginalization. Through large-format portraits, JR gives visibility to ordinary people around the world, restoring prominence to stories that are often overlooked. His works, site-specific and mostly temporary, stand out for their strong participatory dimension.
Le Cronache di Napoli ©JR
The Artist participated in this initiative with the sole aim of supporting the Fondazione di Comunità San Gennaro.
Be Curious
Be Curious represents the artistic and cultural journey that Tenute Capaldo – Feudi di San Gregorio has pursued for years, collaborating with internationally renowned architects, designers and artists. Since 2014, the company has been a founding member of the San Gennaro Foundation, committed to the development of Naples’ Sanità district through art and culture. From this partnership come limited-edition labels created by artists to support the Foundation’s projects.
DUBL Brut Edition “Le Cronache di Napoli” is thus an invitation to look at the city with new eyes, to support its best energies, and to raise a toast to a vibrant, layered, and extraordinarily beautiful community.
